Ever felt that sinking feeling when you step outside your comfort zone?
That mix of uncertainty, fear, and resistance?
That’s growth knocking at the door.
In business (and life), we’re wired to seek safety and routine.
But here’s the truth: if everything feels comfortable, you’re probably not moving forward.
Why Discomfort is a Good Sign
✅ It means you’re challenging yourself.
Whether it’s hiring your first employee, increasing your prices, or stepping into a bigger leadership role—growth comes from doing things that feel unfamiliar.
✅ It forces you to adapt.
No successful business was built by people who stayed in their comfort zones. Every major breakthrough comes after a period of discomfort.
✅ It’s how you develop resilience.
The more you push through discomfort, the more confident you become. What feels scary today could feel completely normal in six months’ time.
What This Looks Like in Business
📌 Raising your prices? Feels uncomfortable, but it could be the best decision for your growth.
📌 Saying no to the wrong clients? Uncomfortable now, but frees up space for the right ones.
📌 Investing in your own development? Costs time and money, but could be the thing that takes you to the next level.
How to Lean Into Discomfort (Instead of Avoiding It)
➡ Reframe it – Instead of thinking “This is scary”, think “This is where the growth happens.”
➡ Focus on the outcome – What’s on the other side of this challenge?
➡ Take action anyway – Confidence doesn’t come before action, it comes from taking action.
If you’re feeling uncomfortable in your business right now, good. It probably means you’re exactly where you need to be.
If you’d like to chat about how to push through to the next level, I’m offering a complimentary 45-minute strategy session where we’ll:
✅ Identify where you’re holding back.
✅ Find the growth opportunities hiding in your discomfort.
✅ Build a plan to move forward with confidence.
