If you’ve read 10x Is Easier Than 2x by Dan Sullivan and Dr Benjamin Hardy, you’ll know it flips traditional growth thinking on its head.

The idea is simple: to achieve 10x growth, you don’t need to do more – you need to let go of more.

‘CEO’s of scale-up businesses should be letting go of 80% of what they were doing the previous year – and go all in on the 20% nobody else can do’ – Brad Sugars (Billionaire Boardroom)

Sounds easy?

It isn’t.

Most business owners I work with are wired to do it all – to stay in control, to be across every detail.

But here’s the catch: that same mindset that helped you build your business will often stop you from scaling it.

To go further, you have to let go.

Let go of:

  • The 80% of operational tasks that don’t truly move the needle.
  • The clients or projects that drain energy rather than create it.
  • The habits that keep you “busy” but not productive.

That doesn’t mean working less hard – it means working smarter, with more focus and intention.

In 10x Is Easier Than 2x, identifying the 20% of what you do that creates 80% of the results – and doubling down on that.

The rest?

Systemise it, delegate it, or eliminate it entirely.

Because 2x growth comes from effort.

10x growth comes from clarity. 

Doing the thinking. Challenging the way you do things now. Setting the direction.

When you stop trying to do everything, you create space for better people, better systems, and better thinking.

You shift from being a doer to being a designer of your business.

So here’s the question –

What do you need to let go of this quarter, so your business (and you) can grow?

 

Need a further resource to help you act now? Watch Bill Gate’s ‘Learn to DELEGATE and SCALE Your BUSINESS!’