Richard Melville – MD, Starscream Communications

Seeing his business turnaround in just 3 months

Sanjiv Dodhia – ActionCoach business growth specialist, has given Richard Melville of Starscream Communications the tools to plan & control his business’ future. Coaching through strategies to systemise all aspects of the business & delegate effectively to the team have reduced Richard’s working day by 7 hours on average, while enabling him to focus on the development of his business – which has led to a net profit increase of 40% within 4 months.

“By working together he’s been able to systemise the business end-to-end – introducing new systems such as cloud-based accounting, CRM and time tracking.”

The Coach’s Perspective

‘Richard has made amazing progress within 6 months of us starting to work together. Starscream are the best in their niche of PR for the leading audio products brands however Richard was totally immersed in the delivery of the business and not focused on the development of the business. By working together he’s been able to systemise the business end-to-end – introducing new systems such as cloud-based accounting, CRM and time tracking to put him in control of his business – and structure and develop his team so that he can delegate more effectively in order to scale. We’ve also worked on several initiatives to win big new brand accounts, optimise his pricing structure, streamline his business development process – leading to a doubling of his growth forecast year-on-year. Richard has been like a sponge, reading the books and implementing the learnings, and is operating with much more confidence as a business owner not just a craftsman in his field. An ideal client – I can see great a great future for Richard and the team at Starscream.’

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