Daniel Rickman – MD, Structura
£10m increase in turnover & £2.5m increase in profit this year alone - "It’s no coincidence!"
How Coaching Helped Siva & Bala Transform Their Business and Lives
The Challenge
When Siva and Bala first considered business coaching, they were sceptical. It felt like an unnecessary cost, and they weren’t convinced it would make a difference.
At the time, their business was struggling with debt, and they felt like they were constantly running but getting nowhere.
They were working long hours, seven days a week, juggling everything themselves, and even borrowing money from family to keep things afloat.
The stress was affecting their business, their personal relationships, and their confidence in their ability to turn things around.
Something had to change.
The Transformation
Working with Sanjiv gave them structure, clarity, and accountability. Instead of constantly firefighting, they started focusing on what really mattered.
✅ Separating roles – Instead of both handling everything, they defined their responsibilities and focused on their strengths.
✅ Building a strong team – By empowering and delegating effectively to their staff, they were able to step back from the day-to-day operations.
✅ Holding themselves accountable – They stopped making excuses and committed to following through on their plans.
✅ Expanding revenue streams – They went from ‘dabbling’ in storage to growing it into a major revenue generator.
The results? A 75% growth in turnover – from £1.2M to an expected £2.1M – and a 5-fold increase in recurring revenue from Storage from £70K to £350K annually. Profits and cash have materially improved as a result of better financial and business management processes.
Beyond Business: Personal Growth & Freedom
The impact didn’t just stop at work. Coaching also brought huge personal changes for both Siva and Bala.
Bala’s wife noticed such a difference in him that she personally thanked Sanjiv, saying, “It’s like a light switch has been turned on – he’s a completely different person.”
They also took back control of their time.
📌 No more working 24/7 – weekends are now family time.
📌 School runs and family commitments are no longer sacrificed for work.
📌 They run the business, rather than the business running them.
The Takeaway
Looking back, Siva and Bala say coaching was 100% worth it. It took them from overworked and overwhelmed to seeing how the business can be a vehicle to enable the life they want and being excited about the future.
Their advice to other business owners?
Don’t wait until you’re drowning to get help.
Coaching doesn’t just help your business – it transforms your entire life.